Virat Kohli Surprises Fans By Removing Ad Posts From Instagram Feed

Social Media Follow of Kohli

Virat Kohli, one of Team India's leading batsmen, is immensely popular in the offline space and the digital realm as well. His Instagram page boasts 271 million fans, and on 'X' (earlier known as Twitter), his profile boasts 67 million followers. For this such high outreach, a large number of prominent brands promote their business along with his by sharing him often via social media.

Change in Instagram Feed

Recently, a surprising action was taken by Kohli on Instagram. He cleared all brand-linked promotional content from his primary 'Post' feed. The content used to be highlighted on his page, but now it no longer appears there.

What's Visible Now on His Profile Now, only content regarding the personal life of Kohli appears on his Instagram feed. This includes:

  • Cricket match highlights
  • Gym workout videos
  • Spending time with wife Anushka Sharma and family
  • Personal business updates

Brand Videos Shifted to Reels Section Even though the ad videos are no longer present in the post feed, Kohli hasn't removed them completely. All sponsored videos have been shifted to the 'Reels' part of his Instagram account. The reason for the shift hasn't been officially disclosed by his team yet.

Fan Reactions and Speculation

Fans have reacted differently to this update:

  • Some welcomed the ad removal, saying the profile now appears cleaner.
  • Others surmised that he might have broken sponsorship deals. The subject is gaining traction among cricket fans and followers online.

Kohli Records Another T20 Record

Besides the Instagram shift, Kohli also created a significant cricket history recently. In IPL 2025 season, in a game between Royal Challengers Bangalore and Mumbai Indians, he became the first Indian cricketer to make 13,000 runs in T20 cricket. He did this in 386 matches. Only four other players in cricket history have attained that record ahead of him.