RCPL-owned Campa Cola is preparing big time to establish the brand's presence in India's soft drink industry. Having purchased co-presenter rights of IPL 2025, the company is waiting eagerly to challenge the likes of Coca-Cola. For this, the company is paying ₹200 crores, the same price for which the same right was purchased last year by Thums Up (owned by Coca-Cola).
Campa Cola Growing Footprints in the Soft Drink Market
Reliance entered India's soft drink industry with Campa Cola and since then has been adding to the company's kitty with new brands like Raskeek Gluco Energy Drink and Sports Drink Spinner, both priced at ₹10.
Strategic IPL Sponsorships and Team Deals
For increasing brand presence, Campa Cola has followed the lead of IPL franchise associations and has purchased sponsorship rights with:
- Lucknow Super Giants
- Sunrisers Hyderabad
- Punjab Kings
- Gujarat Titans
- Mumbai Indians
On the other hand, Coca-Cola kept its existing associations with Chennai Super Kings and Kolkata Knight Riders intact.
Partnering with IPL 2025 as a co-presenter and increasing its team sponsorships, Campa Cola is waiting eagerly to increase the reach of its brand and compete fiercely in India's soft drink market.
