Food and beverage colossals Pepsi and Coca-Cola have launched low-priced no-sugar soft drinks to compete against the increasing rivalry from Reliance Consumer Products Limited (RCPL)'s Campa Cola. Both companies have introduced diet and light versions in a smaller ₹10 pack to tempt price-conscious buyers.
New ₹10 No-Sugar Soft Beverages
The new beverages were launched by Pepsi and Coca-Cola under different brand names:
- Coca-Cola: Thums Up X Force, Coke Zero, Sprite Zero
- PepsiCo: Pepsi No-Sugar
This is the first time diet and light versions are priced so low in India. Industry experts indicate that this action keeps companies from lowering prices on flagship brands while providing affordable alternatives.
Expanding Market Presence
Coca-Cola MMG Group Chairman Sanjeev Agarwal emphasized the growing need for both sugar and no-sugar drinks. Major points of the new product launch are:
- 200 ml packs priced at ₹10
- 500 ml packs also launched
- Pepsi No-Sugar 200 ml now in Andhra Pradesh, a large cola market
Interestingly, Pepsi introduced these products in the same market where Campa Cola returned in 2023.
Campa Cola's Legacy and Market Impact
- During the 1980s, Campa Cola was a market leader in India.
- Its downfall came during the 1990s with the arrival of Pepsi and Coca-Cola.
- Later, Reliance took over Campa Cola from Pure Drinks, bringing it back to the market.
- Today, Campa Cola's 200 ml pack is also available at ₹10, fueling competition.
With these new introductions, Pepsi and Coca-Cola are trying to hold their sway while changing consumer tastes in the competitive Indian soft drink industry.
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