Twitter has also changed significantly since its takeover by Elon Musk (now X). One of the changes that captured everybody's attention was the renaming of the Bluebird logo to 'X'. The legendary Bluebird logo was recently up for auction by RR Auction and sold at a whopping price of $35,000 (about ₹30 lakh).
Auction Details
RR Auction announced that the 12-foot-long, 9-foot-wide, 254-kg Bluebird symbol, which had been showcased at Twitter's San Francisco headquarters, sold for a record bid. But the winning bidder's name was not made public by the auction house, according to their wish.
Transformation of Twitter Under Musk
- Elon Musk bought Twitter in October 2022 for $44 billion at $54.20 a share.
- After the takeover, Musk transformed the company, firing 75% of workers.
- Twitter was officially rebranded 'X', a massive rebranding initiative.
- Major content moderation changes were also brought in.
- Musk also started auctioning off old Twitter memorabilia, such as signboards outside Twitter headquarters.
Key Takeaways
- Bluebird logo of Twitter was auctioned for $35,000 (₹30 lakh).
- The bigger signboard used to be put up in Twitter's San Francisco office.
- The identity of the buyer is not revealed as per their request.
- Twitter has been rebranded to 'X' since Musk's takeover, with massive workforce and policy reforms.
The auction is one of the latest initiatives by Musk to rebrand the social media behemoth under its new name.
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