TVS Motor Company has reached a milestone with the company's best-selling motorcycle, TVS Apache. The motorcycle has crossed 60 lakh (6 million) units of sales in the world, and it is a great milestone for the Indian two-wheeler company. This success comes at the time of Apache's 20th anniversary, which is a milestone in the brand's history.
Apache's Success Story Since 2005
TVS introduced the Apache 150 in 2005, which was followed by a chain of innovations in the sports bike category. Apache has been upgraded regularly over the years, as high-performance features and latest technology have been incorporated to improve the ride experience.
Advanced Features & Racing Technology
TVS has added the Apache RTR and Apache RR (track-oriented) series to the Apache lineup with the latest race technology. A few of the standout features include:
- Fuel Injection System for increased efficiency and performance
- Multiple Ride Modes for responsive riding
- Adjustable Suspension for enhanced comfort and handling
- Slipper Clutch for smoother gear shifts and less wheel lock-up
- Dual-Channel ABS and Dynamic Stability Control for enhanced safety
- Smartphone Connectivity for navigation and real-time information
- Cruise Control for convenient long rides
- Tire Pressure Monitoring System (TPMS) for increased safety
Global Presence & Expansion
Apache motorcycles are now retailed in more than 60 countries worldwide, namely India, Colombia, Bangladesh, Nepal, Mexico, and a few African nations. TVS has just opened up a market in European nations such as Italy, further enhancing the global presence.
Company's Response to Milestone
Explaining his elation, TVS Motor MD Sudarshan Venu praised Apache's success and thanked the customers for such support. The brand keeps making history in terms of innovation with even more milestones in the pipeline.
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