Reliance Partners Telugu Star to Enhance Beverage Brand Exposure
Telugu film star Ram Charan has been officially appointed the brand ambassador of Campa, a soft drink brand of the Reliance Group. The development is an important milestone in the beverage brand's campaign to consolidate its market presence in India.
Having returned to the market in March 2023, Campa has been able to immediately create a strong brand presence. The most recent tie-up with Ram Charan is the latest strategic initiative aimed at further growth of the brand and deepening market penetration.
Prioritizing Youth-Oriented Marketing through IPL
Reliance wants to target specifically millennial and Gen Z consumers with this alliance. As part of its promotional campaign, the company has released a promotional video starring Ram Charan called 'Campa Wali Jid'. The advertisement will be broadcast in several regional languages during the IPL season, riding on the tournament's huge viewership on television and mobile devices.
A top-of-the-line domestic name in the 1970s and 1980s, Campa Cola was bought out by Reliance Group in 2022 and launched officially in 2023. With this endorsement partnership, the brand is poised to recapture and enhance its relevance to today's consumers.
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