Zomato restarted fast delivery services as one of the measures to increase customers' satisfaction as well as getting itself on the list of the competitors in the booming food delivery market. Restoration is its means of restarting speedy delivery services with a guarantee to deliver the products within 15 minutes.

Although Zomato has not publicly announced that they are back on the old service, sources close to the company say that they are now live again for a few select geographies in metros such as Mumbai and Bengaluru. Users can now see their "15 Minute Delivery" section in the Zomato app through fast recipes as well as ready to eat instant food. Only those places that fall within two kilometres from them would be able to utilize it even to deliver in a much shorter time.

Competitive Innovations in Fast Delivery

Zomato had experimented with 10-minute food delivery, which led to much criticism but was later discarded following several challenges facing the innovation; however, in the ongoing fast-paced race for food delivery, the platform resumes reviewing such rapid delivery models.

In October 2024, arch-rival Swiggy launched its 10-minute delivery service, "Swiggy Bolt," which has been picking up pace ever since. Furthermore, cab-hailing app Ola ventured into food delivery with the promise of a 10-minute delivery time, making use of the Open Network for Digital Commerce (ONDC) to expand. All these signal a battle that Zomato will have to fight for its own 15-minute delivery service.

Key Takeaways:

  • Re-launched Service: Fast delivery return to cater growing consumer needs and outsmart rivals.
  • Operational Areas: Operational on a limited areas basis in both Mumbai and Bengaluru.
  • Scaled Down Radius of Operations: Limited services beyond the two-kilometer radius ensuring smooth services delivery.
  • Competitive Space: Competitor Swiggy is scaling fast and Ola to match up, which is threatening.

Now, Zomato with the fast delivery strategy has restaked its stand as the sector is becoming innovative towards customers to give a quicker solution in the field of food delivery.